A furniture brand is measured by how much of it is actually made in house, not by how many shops carry its name.

The name

Florya is a district on the Marmara shore of İstanbul. The name descends from the Byzantine Phlorion, and the district holds one of the founding works of Turkish modernism: the Florya Atatürk Marine Mansion, designed by Seyfi Arkan in 1935. White, horizontal, undecorated, standing on the water.

The brand takes its name from there, and so does the design language of this site. A warm neutral palette, architectural typography, empty space treated as a material — none of it borrowed from Italy. It comes from Türkiye’s own modernism.

Production is in the Kayseri Organized Industrial Zone, Türkiye’s fourth city for furniture export. We do not subcontract: from the beech leaving the kiln to the container doors closing, every stage happens under one roof.

Pandora sofa set — curved body, ivory fabric — Pandora — the arc cannot be cut in one piece; the foam runs through six separate moulds.

In brief

Monthly capacity: 2.400sets / month
Export markets: 14countries
Production facility: 8.500m²
Average lead time: 25–35days
Factory: Melikgazi / Kayseri

Heritage

The script mark on the factory signage and the product label has been in use since 2015. Dealers and customers recognise the company by it, so it stays in production and on packaging. Online, the name stands on its own.

Florya